On October 30th and 31st of 2023, we participated in the Madrid Tech Show (WAF) in Spain, an invaluable opportunity to update ourselves on technology, business, and digital marketing trends.
be bolder continues seeking to consolidate its presence at technology, travel, and aviation events. Today, our appointment is to tell you what we saw at the Madrid Tech Show, an event aimed at managers and professionals in the cloud sector, cybersecurity, big data, AI, data centers, eCommerce, and digital marketing.
We were there and updated ourselves on…
- Hybrid cloud: Given the attacks that have occurred in recent times, the management of the hybrid cloud is beginning to be reactivated, which consists of having integrations with traditional clouds (AWS, Google Cloud, and Microsoft Azure) with its own private clouds and with own physical elements, which has generated the reactivation of companies oriented to physical platforms.
- Cloud integrators: Large licensing providers, who were previously dedicated to sales, are beginning to behave as integrators and cloud experts, generating a diversification of its functions. The reuse of legacy elements, such as old license markets for specific projects, is also starting to be seen.
- AI: IBM Watson is beginning to establish itself as an expert, above its competitors such as MS and Google, given its extensive experience in bringing it to different industries.
- E-commerce: Large providers of e-commerce tools such as Prestashop and Shopify are consolidated. In this sense, they have already distinguished themselves as the specialized generators of shopping carts for retailers. Compared to the world of aviation, the evolution in retail is noticeable for physical elements but not for services, where there is an opportunity for growth.
- New forms of payment: The positioning of new forms of payment is observed, such as buy now and pay later, which come from the consolidation and evaluation of risk in real-time and funds supported in banks, among others. In the travel world, this is not so noticeable; However, models of new payment methods are already beginning to be seen.
The road continues
The next Madrid Tech Show will be from October 6 to 17, 2024. As you see, the world of technology, business, and digital commerce does not stop. Remember that be bolder continues on its path of discovering the events that allow it to be at the forefront in the best possible way.
If you hear of an event anywhere in the world that helps us be better, please let us know at [email protected].
* Image by César Ahmedt
